Now / 2026-present
2026-present
Animalz
Head of Content, SEO, and AEO
Current role focused on AEO, SEO, and content engineering: making the messy new bit of search commercially useful.
Dossier / 01
Selected Work
& Track Record
Selected work
2022-2025
Help Scout
Head of SEO & AEO
Built organic growth across traditional search, Reddit, Perplexity, ChatGPT, and other LLM surfaces.
Selected work
2019-2020
Monzo
Head of SEO & Web
Led SEO and web work at a high-trust consumer finance brand, with non-brand growth tied to account openings and banking products.
Selected work
2017-2019
Yando
Founder, VP of Marketing
Co-founded a specialist digital marketing agency, worked with SMBs and enterprise clients, then negotiated the sale after two years.
Selected work
2016-2017
The Motley Fool
SEO strategy and affiliate-site launch
Helped launch The Ascent, Millionacres, and The Blueprint, with SEO strategy, information architecture, content guidance, and off-site activity.
Selected work
2015-2016
American Express
SEO Lead
Set up global SEO strategy and direct-response search work across non-US credit card and travel markets.
File: Way Back When
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