TOMRAYNER.AI INDEX: 004

Useful, apparently.

Tom Rayner holding a retro terminal

[ Where I Am Now ]

Tom Rayner

Head of Content, SEO & AI Search at Animalz.

[ The Messy Bit ]

I work where search, content, AI answers, commercial reality, and internal workflows crash into each other.

[ Why The Old SEO Stuff Matters ]

The AEO work is credible because of years across SEO, content, agencies, in-house teams, founder/operator work, consulting, and buyer-side work.

[ Not Really My Thing ]

  • Generic SEO freelancer
  • AI hype person
  • Guru
  • Corporate thought-leader caricature
  • Activity-for-activity consultant

[ Makes Sense Of It ]

“Tom makes the complicated bits make sense, then backs it with the kind of work that gets consistent results.”

- Roxy Alexander