TOMRAYNER.AI

Dossier / Proof

Receipts, not vibes

Proof that the work works, against my better marketing instincts. SEO, AEO, and content that helped companies get found, cited, and picked.

AI Search SEO Scale Revenue Focus Content Engineering

Selected logos and proof signals

Yando Farewill ETX Capital Yando Farewill ETX Capital
Group MentorCruise Travis Perkins Brasserie Blanc Subframe Boohoo Group MentorCruise Travis Perkins Brasserie Blanc Subframe Boohoo

Results ledger

Growth numbers with receipts

[Help Scout] SEO & AEO

New MRR grew 21% then 49% YoY

[Monzo] SEO at scale

378% non-brand signup growth

[American Express] international SEO

8.7% traffic lift $500k+ new ARR

[The Motley Fool] SEO, affiliate, and content

$3M+ incremental monthly revenue

Detailed case records

Some receipts need more room

CaptivateIQ

AEO content sprint

AEO and content engineering engagement
  1. 1,890+ citations
  2. 4,000+ BOFU LLM visits
  3. 7% click-to-MQL
  4. ~$400k influenced pipeline

Proof that AEO can move from citations to pipeline.

The Motley Fool

multiple site launches

case-study archive

Motley Fool was entering affiliate marketing through organic search across personal finance, real estate, and software. The work covered opportunity analysis, site architecture, content guidance, editorial standards, and link building across The Ascent, Millionacres, and The Blueprint.

$3M+ incremental monthly revenue

Human receipts

The bit I can't say about myself

SEO peer signal
Jared McKiernan portrait
"One of the smartest SEOs I know. I can’t think of a bad thing to say about the guy"
Jared McKiernan SEO Consultant at Madlib
anonymised Slack receipt
Anonymised teammate 17:12
Sooo...AEO just became our biggest channel. Looks like we'll close $250k+ ARR this month, just from AI. I had no idea it could work this quick. @Tom Rayner keep doing what you're doing - you're crushing it dude.

AEO campaign -> Record revenue

Clarity to results
Roxy Alexander portrait
"Tom makes the complicated bits make sense, then backs it with the kind of work that gets consistent results."
Roxy Alexander Head of Marketing at Fertifa
anonymised Slack receipt
Anonymised teammate 22:00
Want to shoutout @Tom Rayner for the massive work he's put in on our content - we have a very large deal with that's progressing well through the funnel, who came in through our new "10 Best Assurance Software" article. The 11 minute gap between viewing that page and clicking to our homepage tells me that he likely read the piece, which helped him make a confident decision to book a demo. Exciting stuff!

BOFU content -> demo booked

Trusted to help
Tom Blackshire portrait
"Tom actually knows what he is doing, and you can trust him to provide services that will benefit your business."
Tom Blackshire Organic Growth at Voy
Revenue goal hit
Michael Garcia portrait
"We just hit our revenue goal for this year in just six months. We couldn't have done this without Tom."
Michael Garcia General Manager at Jeroboams

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